How to build a Website Effectively?

Whether you are starting a business or want to move your current business online, you will need to locate a website creator so that you and your brand are online. The creators of websites come with a variety of options, so it is important to find the best website development company in Kolkata for you to develop your website.


So, what exactly is a website creator?

A website creator is a software that allows you to create an online website. The software will reside on a web server in a hosting company or will be part of a hosted SaaS (software as a service) platform.

Or, in other words, you do not use your local computer (desktop or laptop) to maintain the software that will build the website. Instead, you will build the website online through software designed specifically for the creation of websites.


The best website builders for small businesses are:

  • WordPress
  • Wix
  • Space squared
  • Weebly


What is the distinction between a “hosted” solution or a “self-hosted” software?

In a hosted solution, you pay a monthly fee for the software to be hosted and managed by a third-party company. You do not have to worry about finding a hosting company or software updates.

Creators of self-hosted websites will require you to purchase a hosting plan from an outside company, install another company’s website creation software, and perform software updates. Do not let the last comment scare you. There are many hosting companies that manage software updates for you and you do not have to touch anything. 


Main considerations for choosing a website generator


  • Custom domain and brand:

    your website deserves a unique domain. Think of a domain as a house number used by the post office to locate it. You want your domain (also known as URL) to be unique and memorable. Make sure that the creator of your website allows it and does not force you to use an extension of its URL.


  • Property of the content:

    you must have your content. That may seem simple, but some platforms control your data. Just like you use Facebook and Facebook, you have ultimate control of what resides in your profile or page. A website is your window to the world, so make sure that the content you add is your property and controls it.


  • Available design templates:

    some website creators will offer beautiful templates that are modern in appearance and functionality. Some others seem that they were created a decade ago, or worse, they were coded by a developer and without the help of a graphic artist. Make sure that your chosen builder has a plentiful supply of templates so you can choose and test.


  • Functionality options:

    think about the purpose of the website before pressing the buy button. Do you need video integration, podcast support, e-commerce, forum management or lead generation? Make sure that the creator of your chosen website is compatible with the functionality you need and, possibly, you want to continue working. While some software options, such as, allow you to add add-ons and extensions, not all of them do. So be sure to select a platform that meets your current and future needs.


  • Ease of use:

    websites must be kept up-to-date and serve as living documents. For this to be the case, they have to be easy to use and provide a WYSIWYG style editor. The creators of solid websites will make adding and editing content as easy as working on a Word file. Make sure you check the content options of your preferred builder and make sure you provide a tool that is comfortable for you to use.

Lead generation opportunities: a good website will produce positive results for its owners. In many cases, this means lead generation. Not all website builders will make it easy, so consider the software and its ability to quickly add, edit or customize admission forms.


  • Availability of personalization:

    in many cases, ready-to-use templates will not be perfect for your website. You may need to customize the colours or design slightly. Review the software options on your website and make sure you have the ability to edit the design and layout as necessary.


  • Search Engine Optimization:

    SEO plays an integral role in building a website. You need some quality SEO for your website to rank and bring search traffic. Make sure your software has really strong SEO features as part of the core software or allows you to add features through an extension. You should be able to create SEO friendly URLs, headings, meta titles, meta descriptions, alternative text, XML sitemaps and have the appropriate robot.txt file options.


  • Mobile responsiveness:

    in 2017, Google is moving to a first mobile index and is doing so because it sees more searches on mobile devices than on desktop computers. You must ensure that your website is ready for this new world of mobile and voice search. Not all website creators will do well, so check your preferred software on your phone before you start building.


  • Speed ​​and performance:

    as the mobile has a lot to offer, speed and performance will also be. Your website has to load quickly and not chew a ton of mobile data.


  • Cost:

    the cost of the website creators and the software of the hosted website will vary from $ 5 per month to $ 100 per month depending upon the website development company in Kolkata. Keep a track of your website cost structure by looking at all the options carefully. The “free” builders are not really free if you consider the fact that you have to update to have basic features like a single domain.


  • Technical support:

    Technical support matters a lot in developing a good website. It is software after all and the software can be delicate at times. Check the website development company in Kolkata for technical support options of the hosting company and/or software and make sure that someone has their back in case you need it.


  • Analysis and monitoring of visitors:

    data is an important part of marketing. A quality website creator will allow you to add the Google Analytics code to your website. Do not accept any software that lacks this option. Google Analytics is free and must be used by all website owners.


  • Import and export options:

    relationships come and go and this includes software and website hosting. Make sure your builder allows you to export your content if necessary. This will make separation and updating much easier. 


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Source: Google