Design & Development
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Software and Application development is the process of creating a computer program or a set of programs to perform the different tasks that a business requires. From calculating monthly expenses to scheduling sales reports, applications help businesses automate processes and increase efficiency.
Digital marketing is a kind of marketing that promotes products and services via the use of internet and online-based digital technology such as desktop computers, mobile phones, and other digital media and platforms. Digital marketing, in its broadest sense, relates to advertising given via digital channels such as search engines, websites, social media, email, and mobile applications.
Search engine optimization is the strategy of increasing the quality and quantity of internet traffic from search engines to a website or web page. EO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
In this step, we examine the relationships between how various types of graphic designs and businesses may complement each other. The agenda of creating a graphic design strategy is to understand and merge the business objective with creative visual solutions that move beyond just creativity.
We receive the brief and know what the client needs from us, so we do some market research. The process involves gathering as much information as possible to create the design. This means the direction of the design is going to take and all our future decisions relating to the project.
This information could be about the client themselves, what they do, their past designs, etc. It could be the client’s competitor brands and their designs. Or, the target audience and what they do and don’t respond well to. Potentially what is currently performing well in the industry in general. It is essential to gauge what the design should or should not look like.
We simplify the design to make graphics more memorable and immediately recognizable and are utilized in logos, symbols, posters, computer icons, and other design applications.
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With all the information gathered, we now have a clear vision of what our client needs and what are we going to deliver. We start our development process with this solid base and determination.