Magento 2 remains a favourite e-commerce solution for leading web development company to reach the current market. It is an open-source e-commerce platform and is an improvement over Magento 1, providing an immersive experience for large and small users. Magento 2 is prefered by the web development company because it is faster to load, easier to use, faster to navigate and offers better security features and is more customizable. Besides, Magento 2 has several attractive features that allow large companies to offer buyers a very lucid shopping experience.
Here we will be going to discuss some of the benefits of working with Magento 2:
Improved performance and scalability
Magento 2 offers buyers advanced query performance and has an indexer that is quick to update the user with facts, data, catalogue data, users, prices and stores, thus accelerating the online store.
The loading speed of the website increases dramatically thanks to the integration of Varnish Cache, which is the leading https accelerator. The cache is best managed in Magento 2 with full-page caching for the online store to increase the load at lightning speed. With a faster loading speed, users will enjoy immersive shopping experience.
Customers who make a purchase are directed to facilities such as additional sales and cross-selling, which increases the revenue potential for the company. Taking advantage of these features, it provides a lucrative opportunity through discount coupons and gifts. This feature also helps to add promotions to payment pages to reduce the cart abandonment rate. which improves your sales potential.
In addition to cross-selling and additional selling, intuitive means are added that include videos to express more reasons for customers to initiate a purchase.
Magento 2 is a powerful platform that can easily meet all your e-commerce needs with the ability to handle large quantities of orders and effectively handle a large inventory. It also offers all payment gateways.
Magento 2 can process orders faster than Magento 1 with faster loading speeds. Magento 2 can serve many more visitors and handles more traffic than Magento 1 with faster payment times that allow for a more fluid exit experience.
Since there is a growing number of Smartphone users, it is essential to facilitate access to online shoppers from mobile phones and Magento 2 is very responsive, which makes it very friendly for mobile devices. Magento 2 is developed responsively to provide a very friendly payment experience. The Magento 2 refers to exclusive responsive themes that can be viewed by all devices and in different screen resolutions without problems.
Nice SEO measures
It is clearly understood that traffic to a site is generally generated from organic search, therefore, Magento 2 offers all SEO features and more to instil in a very complete site. One of the benefits of Magento 2 is that it was created taking into account SEO URL structures and configuring XML site maps, etc. which helps the web development company in developing an effective website.
Customizable security features
The security features are very strong in Magento 2 with reCAPTCHA assisted login screens to secondary screens with password and PCI data security as usual. Magento 2 comes with many security advantages which can benefit a developer to a large extent.
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